Deliverables
Project brief, Logo design, Style guide, Hi-fi designs, About us page, Contact us page, Sign up and Log in page/modal, Webflow site
Problem
Totly does not have a website that allows people to learn more about the platform and sign-up.
Solution
Create a website that showcases the benefits of using the platform and get people to sign up.
Design Direction
Colour palette
The chosen colour palette for the kid sitter service website, including moss green, reseda green, ivory, antique white, pastel orange, crayola orange, and arylide yellow, creates a balanced and inviting atmosphere. Moss and reseda greens convey stability and refreshment, reassuring parents. Ivory and antique white provide a clean, warm backdrop. Pastel and crayola oranges add energy and playfulness, appealing to both parents and children. Arylide yellow symbolizes happiness and positivity. Together, these colours reflect the service's reliability and professionalism while emphasising a friendly, welcoming environment.
Font
In crafting the kid sitter service website, the font choice, Rethink Sans, was deliberate and strategic. This friendly and clean sans serif font was selected to foster a welcoming atmosphere for parents. Its friendly yet professional appearance adds charm and engagement. Rethink Sans reinforces the brand values of reliability, approachability, and warmth.
Final designs
