Project Brief
To rebrand pizza express, the high street restaurant giant. Create an effective brand positioning that redefines the saturated market.
Concept
I decided to create a concept that would make pizza express a more interactive and fun brand. The concept involves live in-house trivia’s using an app that would entertain diners. Trivia winners would be rewarded with Quizza points which they could use to gain access to special offers.
Target Audience
Gen z and Millennials
Quizza App - User flow
Final Designs
