Deliverables
Project brief, Logo design, Style guide, Lo-fi designs, Hi-fi designs, Blog page, CMS, Webflow website
Problem
Collab does not have a website that allows people to learn more about the platform and sign-up.
Solution
Create a website that showcases the benefits of using the platform and get people to sign up for early access.
Project Brief
What are we building?
A website for a team collaboration platform.
What's the goal?
- Get people to sign up for early access.
- Show benefits of using the platform.
- Show a place for more information, support, contacts, etc.
Who's the target audience?
Remote teams, startups, companies that have freelancers and workers working outside the office.
What's the desired look & feel of the site?
- Modern
- Photography instead of illustrations
- Clean and Minimalistic
- Site references: ww.slack.com, www.managedbyq.com, www.taskade.com
What will the site include?
- Blog
- Form submissions
- Newsletter subcription
Mood Board
Lo-fi Designs
Design - Typography & Colour palette
Design Direction
Colour palette
I selected a colour palette that consists of terra cotta orange, deep green-cyan turquoise, jacarta, and merino. The colour orange represents enthusiasm, creativity, and energy, while the green colour evokes feelings of growth, freshness, and harmony. Navy blue represents trust, reliability, and stability, and finally, Merino represents elegance, sophistication, and warmth.
The combination of these colours creates a sense of balance, harmony, and professionalism, which is perfect for a remote collaboration app that aims to help teams work together effectively and efficiently.
Font
I chose a sans-serif font that is simple, legible, and easy to read. The font create a sense of clarity and simplicity, which is essential for to convey information quickly and efficiently. The sans-serif font also adds a touch of modernity and sophistication, making the app feel professional and up-to-date.
Hi-fi Design
Website Link